Year

2017

Client

Gamble Aware

Agency

ZAC Creative

Deliverables

x1 30 secs TVC

x1 15 secs TVC (cutdown)

Services

Art Direction, Storyboarding, Compositing

Softwares

Palette

PSA

Problem Gambling Awareness

Brief

Gambling is kind of like a pet dog. It can be perfectly harmless and lots of fun, but if it’s not kept under control, it can become a destructive monster.

This film is animated in a simple but dramatic graphic style. It features a dog that’s composed entirely of the word “gambling”. At the beginning of the film, the dog is cute and playful, its owner is having fun with it, and everyone’s happy.

But as the film progresses, the dog becomes less adorable and more badly behaved – eg. chewing up shoes, digging holes, scratching the sofa, and peeing on the rug – as the owner struggles to control it.

Eventually the owner starts to take charge. We see him training the dog, being firm and consistent until the dog is transformed back into a loveable, obedient pet.

Process

We helped our friends at ZAC creative to bring this idea to life by working on the illustration style who aimed to be stylised and minimalistic while avoiding a more cartoony look which wouldn't be a good fit the serious subject matter. Typography also played an important role for the dog.

We also worked with a team composed of 3D artists and animators by providing feedback, problem-solving and gathering final assets for compositing..

Behind the scenes

No items found.

Styleframe

Animatic

Feedback

Stills

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