Year
Client
Agency
Deliverables
x1 30 secs TVC
x1 15 secs TVC (cutdown)
Services
Art Direction, Storyboarding, Compositing
Softwares
Palette
Problem Gambling Awareness
Brief
Gambling is kind of like a pet dog. It can be perfectly harmless and lots of fun, but if it’s not kept under control, it can become a destructive monster.
This film is animated in a simple but dramatic graphic style. It features a dog that’s composed entirely of the word “gambling”. At the beginning of the film, the dog is cute and playful, its owner is having fun with it, and everyone’s happy.
But as the film progresses, the dog becomes less adorable and more badly behaved – eg. chewing up shoes, digging holes, scratching the sofa, and peeing on the rug – as the owner struggles to control it.
Eventually the owner starts to take charge. We see him training the dog, being firm and consistent until the dog is transformed back into a loveable, obedient pet.
Process
We helped our friends at ZAC creative to bring this idea to life by working on the illustration style who aimed to be stylised and minimalistic while avoiding a more cartoony look which wouldn't be a good fit the serious subject matter. Typography also played an important role for the dog.
We also worked with a team composed of 3D artists and animators by providing feedback, problem-solving and gathering final assets for compositing..