We dig deep and find out about your objectives and goals for the video(s) along with your target audience, deadline and budget requirements.  To do so, we send you a detailed creative brief for you to fill in the form of a questionnaire. Key elements of this information will then feed in to your script, treatment style frames and schedule.

Based on your brief, script and brand guidelines, we create a mood board with visual ideas and inspirations. Once you approve a direction for the style we then create a number of finished frames so that you can see exactly how the finished video will look and feel.

Where we get to flex our creative muscles and create and prep all of the assets to be ready for animation. This can include steps like designing characters and backgrounds, crafting paper props, sourcing materials, 3D printing, laser cutting...

This is where we make final tweaks on the visuals by adjusting colours, pushing pixels around and compositing all the various elements together so they make one seamless world. We also remove things like wires, green screens and other unwanted items.